Email Themes Overview

Finqu email themes provide a flexible and organized way to customize the emails sent to your customers. By following a clear directory structure and using powerful templating features, you can create branded, localized, and dynamic email communications for a variety of customer interactions.

Directory Structure

Email themes are organized into specific folders, each serving a distinct purpose:

• assets/: Custom stylesheets (.scss.liquid or .css.liquid) for your emails. Styles are compiled and injected into templates.
• config/: Contains settings_data.json for theme configuration and future graphical editing support.
• layout/: Layout files (e.g., theme.mjml.liquid) define the overall structure of your emails.
• locales/: Translation files for supporting multiple languages.
• snippets/: Reusable components to simplify template maintenance.
• templates/: The actual email templates, each corresponding to a specific email type or event.

This structure keeps your email theme organized, maintainable, and ready for future enhancements.

Email Templates

Templates are the core of your email theme. Each template defines the content, subject, and structure for a specific type of email (such as order confirmations or password recovery). Templates are organized by context (e.g., customers, orders), which determines the available variables and special features.

A template file typically includes:

1. HTML (MJML): The main email content, written in MJML  and Liquid for responsive design and dynamic data.
2. Plaintext: (Optional but recommended) A simple text version for maximum compatibility.
3. Schema: Defines the subject and preview text, supporting variables and localization.

Templates can use global variables (like customer, order, or channel) and special variables for dynamic content. The schema section allows you to personalize the subject and preview using variables, and to localize them for different languages.

Best Practices

• Keep styles simple and email-friendly.
• Always provide a plaintext version for accessibility.
• Use snippets for reusable components.
• Localize templates and schema fields for multilingual support.
• Maintain a consistent naming convention and structure for easier management.

By leveraging the directory structure and template features, you can deliver professional, branded, and effective email communications to your customers in Finqu.