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Platform Overview

This page provides a comprehensive overview of the Finqu platform, its capabilities, and how developers can leverage it to build powerful omni-channel commerce solutions.

What is Finqu?

Finqu is a complete unified commerce platform that seamlessly connects online and offline sales channels, providing businesses with a centralized system to manage their entire commerce ecosystem. The platform is designed to be flexible and extensible, allowing developers to create custom solutions that meet specific business needs.

Key Features

API Versatility

Finqu offers a dual approach to platform interaction:

  • REST API: Comprehensive programmatic access to all platform resources, enabling custom integrations and application development
  • Liquid API: Powerful templating language for customizing storefronts, emails, prints, and marketing messages without complex programming

Core Commerce Capabilities

  • Deeply Integrated AI with Success AI: AI-powered tools that help merchants boost revenue through performance tracking, actionable insights, and automated optimization. Success AI includes:

    • Success Signal: Performance tracking tool that provides a single score measuring store performance across key metrics, sales trends, and customer behavior
    • Tasks & Goals: AI-generated weekly tasks and long-term goals tailored to each store’s current performance
    • AI Agents: Expert-level AI assistants that provide marketing strategies, product optimization, and other business insights without the cost of consultants

  • Marketing Messages: Create and manage targeted marketing campaigns based on customer segments and behavior

  • Centralized Product Management: Manage products, variants, collections, and catalogs from a single interface

  • Advanced Inventory Management: Track inventory across multiple locations with real-time synchronization between online and offline channels

Omni-Channel Support

Finqu unifies various sales channels into a cohesive commerce experience:

  • Online Store: Customizable e-commerce storefronts
  • Point of Sale (POS): In-store retail operations with seamless online-offline inventory synchronization
  • Marketplaces: Integration with third-party marketplaces
  • Social Commerce: Selling directly through social media platforms
  • Mobile Commerce: Optimized mobile shopping experiences

Developer-Friendly Features

  • Comprehensive Documentation: Detailed guides, API references, and code examples
  • Developer Tools:
    • Theme-Kit: Specialized toolkit for easy theme development with local development workflow
    • App-Link: Communication framework for apps to interact with the Finqu admin interface
  • Developer Support: Dedicated support channels for technical assistance

Platform Architecture

API Architecture

Finqu’s API is built on RESTful principles:

  • Resource-Based URLs: Intuitive endpoint structure following REST conventions
  • Standard HTTP Methods: Uses GET, POST, PUT, DELETE for CRUD operations
  • JSON Response Format: Consistent data structure for easy parsing and manipulation
  • OAuth 2.0 Authentication: Secure delegation protocol for third-party access
  • Rate Limiting: 500 requests per second per API key to ensure platform stability
  • Versioning: API versions are included in the URL path for backward compatibility

Liquid Templating

The Liquid templating language powers customization across the platform:

  • Themes: Customize the look and feel of storefronts
  • Emails: Design transactional and marketing emails
  • Prints: Create custom receipts, invoices, and packing slips
  • Marketing Messages: Develop targeted marketing communications
  • Product Feeds: Generate structured data feeds for external systems

Security Features

  • OAuth 2.0: Secure API authentication without exposing credentials
  • Two-Factor Authentication: Additional security layer for account access
  • HTTPS Encryption: All data transmitted securely over SSL/TLS
  • Scoped Access Tokens: Granular permission control for API access
  • Data Protection: Compliance with global privacy regulations

Performance Considerations

  • Pagination: Default limit of 50 items per page for optimal performance
  • Caching: Built-in caching mechanisms to reduce API load
  • Rate Limiting: Prevents abuse and ensures platform stability
  • CDN Integration: Fast content delivery for storefronts

Integration Ecosystem

Finqu connects with various third-party services to extend platform functionality:

Payment Gateways

  • Klarna/Kustom
  • PayPal
  • Stripe
  • And many other payment providers

Shipping Providers

  • Shippo
  • Sendcloud
  • Shipit
  • nShift

Marketing Integrations

  • Mailchimp
  • And other marketing automation tools
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