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Unsubscribe Functionality

To comply with best practices and regulations, marketing messages should include an unsubscribe option for recipients. This allows customers to easily opt out of future communications.

You can add an unsubscribe link to your email templates by including the following tag:

${UNSUBSCRIBE_LINK}

This tag will be replaced with a unique link for each recipient. When a customer clicks the unsubscribe link, they will automatically be unsubscribed from all marketing messages.

Note: The unsubscribe link should not be included in announcement-type messages, as these are intended for critical communications that are sent regardless of subscription status.

Example Usage

If you no longer wish to receive these emails, you can <a href="${UNSUBSCRIBE_LINK}">unsubscribe here</a>.

Behavior

  • The unsubscribe link is unique to each recipient and message.
  • Clicking the link immediately unsubscribes the customer from all marketing messages.
  • No further confirmation is required from the customer.

Best Practices

  • Always include the unsubscribe link in marketing and newsletter messages.
  • Do not include the unsubscribe link in announcement messages.
  • Clearly label the unsubscribe option so customers can easily find it.
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