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Build with FinquLiquid ThemesCustomer CommunicationsOverview

Customer Communications Overview

Finqu generates customer communications—emails, marketing messages, and printable documents (PDFs)—from templates so each recipient gets personalized content.

Templating with Liquid

Finqu uses Liquid  as the primary templating language for all customer-facing documents:

  • PDFs: Generated using Liquid templates to create dynamic, data-driven documents.
  • Emails & Messages: Both use Liquid to inject dynamic content, such as customer names, order details, and more.

Email Templates: Liquid + MJML

Email templates use a combination of Liquid and MJML :

  • File extension: .mjml.liquid
  • Rendering order: Liquid is rendered first to inject dynamic data, then the resulting MJML is compiled to responsive HTML.
  • Benefits: This approach produces customizable, responsive emails that work across devices and email clients.

For more details, see MJML basics and Liquid usage.