Storefront MCP
The Storefront MCP is how you expose a Finqu storefront to AI. As a partner or developer, you use it to build AI shopping assistants, conversational storefronts, and multi-channel agents that can browse products, manage carts, and access store data through a standard protocol—so your AI can create unique shopping experiences without talking to the GraphQL API directly.
What you can build
- AI shopping assistants — Chat or voice agents that help customers find products, compare options, and add items to cart. The assistant uses the Storefront MCP to search the catalog, get product details, and manage the cart on the customer’s behalf.
- Conversational storefronts — Embed a conversational layer in your storefront (web, app, or kiosk) so customers can ask questions, get recommendations, and checkout through natural language. One MCP connection powers the same experience across channels.
- Multi-channel agents — Deploy the same assistant on your website, in messaging apps, or in voice interfaces. Each channel talks to the store through the Storefront MCP, so you build the logic once and reuse it everywhere.
- Personalized and guided shopping — Use the MCP’s product and cart tools to build flows that adapt to customer intent, history, or context—all with the same auth and permissions you configure for the channel.
The Storefront MCP gives AI agents a consistent, secure way to interact with the store. You control which tools are enabled per channel and how agents authenticate, so you can offer different capabilities to different partners or use cases.
How it fits in AI Commerce
- Storefront MCP is about customer-facing AI: assistants and experiences that run outside the admin and interact with the public store (products, cart, checkout).
- Success Agent, Workers, MCP Tools are about merchant-facing AI: chat in the admin, background automation, and tools that connect to your or third-party systems.
You can use both in the same solution: Storefront MCP for the shopping experience, and the rest of AI Commerce for merchant support and operations. They share the same commerce core but serve different users (customers vs. merchants).
Technical details and getting started
The Storefront MCP server is available at your storefront domain (e.g. <webshop-domain.com>/mcp) and uses channel API keys for authentication. You enable discovery in channel settings and configure which tools (e.g. product search, cart operations) each key can use.
For full technical documentation—authentication, available tools, discovery, and examples—see:
Storefront MCP (APIs & Tools) →
That page covers:
- Generating and configuring channel API keys
- Available tools (e.g.
search_products,get_product,create_cart,add_cart_lines) - Enabling MCP discovery and connecting your agent
- Example use cases (conversational assistants, personalized shopping, multi-channel agents)
Overview: AI Commerce → | MCP Tools (admin/workers) → | Storefront MCP (technical) →